We review the month
Before we write anything new, we look at what went out, what it did, and what's still missing from your story.
File 02
The plan behind everything you post.
Sworn Record isn't just a media company, it's a personal branding company for lawyers. We handle everything start to finish: planning, scripts, recording it with you, editing and posting. We only work with lawyers, so we know the online marketing rules that apply to you and nobody else.
Exhibit 01 The plan
Where your brand is going, not just this month.
Every month we look at what we've already made, where your brand actually stands, and where it's headed, then shape the next round of scripts around that.
We track the timeline
Your brand isn't static. Scripts shift as you take on new work, build a reputation, or want to be known for something different.
We write what's next
Every script is built around where you are right now, never recycled from a template or from last month.
Exhibit 02 Your part
You show up. We run the room.
Recording is the only part of this that needs you in the room. Everything before it and everything after it happens without you.
You get the questions first
Sent before the session, built from what your own clients actually ask you. Nothing to memorize.
We direct the session
We run the room, ask the questions, and pull the answer out of you the way a real conversation would.
You only do it once
One recording session covers the whole month of video and carousels. You're not back in front of a camera every week.
Exhibit 03 What comes out
Four formats, one session.
How many of each, and whether you get all four, depends on which package you're on.
Talking-head video
Short vertical videos, captioned and cut to your brand, built to make the point before anyone scrolls past.
Carousels
The slower format, for answers that need more than a few seconds to land.
An intro film
The Full Record
A longer film for your own website, the piece someone watches right before they call.
Your Google profile
The Full Record
Kept current from the same footage, since it's often the first thing a potential client sees.
Exhibit 04 Off your desk
The part that would eat your evenings.
Recording is the visible half. This is everything that happens after it, off your desk entirely.
01
Editing and captions
Every piece cut, captioned and matched to your brand before you ever see a draft.
02
Scheduling and posting
Instagram and LinkedIn, on schedule, without you opening either app yourself.
03
Comment replies
The Full RecordWe handle the day to day replies. We never answer a real legal question in public. Every one of those moves to a private conversation with you.
04
One approval, one report
The month arrives in a single link. You approve it once, and a report follows showing what went out and how it landed.
Exhibit 05 The packages
Two ways to do it.
Both packages run on a three-month minimum, since a single month isn't enough to plan a brand around. Custom arrangements are possible, ask on the call.
Package 01
The Record
One recording session a month, twenty pieces out of it.
- 1recording session a month, at your office
- 12talking-head videos
- 8carousels
- ·planning and scripts that adapt to your brand every month
- ·editing, captions and colour-matching
- ·scheduling and posting to Instagram and LinkedIn
- 1approval link, and a report at the end of the month
Pricing on the call
Package 02
The Full Record
One to two sessions a month, thirty pieces, plus a film of your own.
- 1-2recording sessions a month, at your office
- 20talking-head videos
- 10carousels
- ·everything in The Record
- +a film that introduces you, for your own website
- +your Google Business profile, kept current from the same footage
- +comment replies handled, never a public legal answer
Pricing on the call
Not sure which one fits? Tell us on the call how much you want to show up, and we'll tell you which package makes sense.
Your job is to show up and talk.
The next step
Put it on the record.
Tell us what you do and who you do it for. We'll walk you through what a month with us looks like.