Greater Toronto Area Personal branding for lawyers

Put it on the record.

Sworn Record builds your personal brand from the plan to the post. You show up once a month and talk. We handle the scripts, the edit, and everything that goes out under your name.

Book a call See how it works

We come to you One session a month Instagram and LinkedIn handled

File 01

Exhibit 01 The problem

Your work is good. A search result doesn't show it.

A referral gets you the first look. Then they search your name and read what's there. If that doesn't show how you handle a case, they've got little to judge you on, and another lawyer may get the call.

We show how you think.

?Videos answering your clients' questionsAnswering what they haven't asked yet shows you've seen this before.
1Step-by-step breakdownsYour reasoning, laid out so they can follow it.
A steady feed of postsA steady record suggests a serious, active practice.

Before they ever call Page 01

Exhibit 02 The offer

One thing needs you. We do the rest.

The plan

Every month we look at what we've already made and where your brand is heading, then shape next month around it.

Scripts that move with you

Never recycled. Every script is written for where your brand is in its timeline.

We record with you

The only part that needs you in the room. Usually you'd plan it, write it, record it, edit it and post it. With us, we record it together.

We edit

Every video and every carousel, cut, captioned and matched to your brand.

We post

Scheduled and published to Instagram and LinkedIn, without you opening either app.

Everything we do Page 02

Exhibit 03 Evidence

Not lawyers yet. Same process, every time.

Real client work from other professions, plus our own channel for lawyers. It's the same process a lawyer gets with us.

See the evidence Page 03

Exhibit 04 Why us

We only work with lawyers.

So we know the online marketing rules that apply to you and nobody else, and we build every post to stay inside them.

We never answer questions publicly

A comment about a real situation gets moved to a private conversation, every time.

We never name a client

No client, matter or detail that could identify someone goes into your content without your sign-off.

Nothing posts without your approval

Every piece carries your name, so every piece goes through you first.

Rules only lawyers face Page 04

Exhibit 05 Meet the founders

The people who built this.

Sales

Shadi Sharif

Shadi is the first person you'll talk to. He'll walk you through what a month with Sworn Record looks like and tell you straight whether it's a fit.

Project manager

Adam Halees

Adam looks after you from the day you sign on. He keeps your month on track, from the plan and scripts to the recording session and the posts going out, so you always know what's next.

Meet the founders Page 05

Exhibit 06 Questions

Before you book a call.

QWhat do I actually get each month?

A month of talking-head videos and carousels on Instagram and LinkedIn. You spend zero time on your brand outside the one filming session a month. Everything else is handled.

QHow much of my time does this take?

One session a month takes one to three hours, depending on how comfortable you are on camera. We use every tool to make it easy, including a teleprompter.

QHow are you different from a marketing agency?

We only work with lawyers, so every post is built around the marketing rules that apply to you. And it's you on camera, answering what your clients ask, not generic brand content.

QWhy not just hire a videographer?

A videographer hands you footage. We plan the month, write the scripts from what your clients ask you, direct the session, edit, and post. You're asked to do one job, not five.

QI'm not good on camera.

Almost nobody feels good at first. You get a script and a teleprompter, we direct every take, and we cut the stumbles so you sound like yourself on a good day.

QWhat about the Law Society's marketing rules?

We only work with lawyers, so we build every post around those rules. You can review everything before it goes out, and nothing answers a legal question in public.

All 10 questions Page 06

The next step